INE347

Course Description

main objective of this course is to provide students with an understanding about the role of marketing in entrepreneurial ventures, and the role of entrepreneurship in marketing efforts of all firms. This course will focus on the real world marketing challenges involved in launching an entrepreneurial venture, and will provide a roadmap for students on how as entrepreneurs, investors or managers in the startup culture they can employ the tools and techniques of entrepreneurial marketing to create a sustainable competitive advantage. Attention will be devoted to understanding why marketers resist entrepreneurship as well as the common mistakes entrepreneurs make when it comes to marketing. This course provides a thorough understanding of marketing as it applies to new products, start-ups and SMEs, and how it can help counter the risk of failure of a new venture. Upon completion of this course, students should be able to develop marketing strategies for entrepreneurial firms.

Course Details