INE348

Course Description

This course entails the development of analytical and conceptual skills required to test the feasibility of a business concept in the market. It requires students to undertake field research, develop and think critically about a business concept, answer fundamental questions about strategic, marketing, financial, operational, and human resource issues. It examines the critical factors involved in the conception, initiation, and development of new business ventures, and provides the knowledge and skills to develop a feasibility plan for a new business venture that will be the basis for developing a business plan. Topics include business concept and business model design, feasibility analysis, and new venture strategy.

Course Details