INE350

Course Description

This course is designed to give students the opportunity to investigate the context and nature of franchising and licensing. The subject will explore the nature of basic concepts of the franchise business. Specifically it touches on the scope of history and type of franchises. It also covers development of the franchise system, legal aspects and issues as well as financing the franchise business. Students will be required to identify a franchise business and examine it by addressing problems and issues faced by the entrepreneurs.

Course Details