MAC301
UndergraduatePR Protocol and Etiquette
Course Description
In the global marketplace, knowing how to receive, interact with, and entertain local, international guests and business associates are critical success factors. This course is a guide for conducting business relationships today, get up-to-date on what to say, what to write, how to dine, how to entertain and how to communicate in the social world. This course also shows how to understand the local and international protocol, etiquette and respect cultural differences. Mistakes in protocol and etiquette can even ruin many situations or business. As a future public relations practitioners, students will need to practice effective communication strategies that are highly impressive. This includes written and verbal communication as well as body language, reactions, choice of words, reasoning and everything else. While media and PR skills are growingly required for any established organization, students also need to prepare themselves to excel in relevant skills.
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