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MAC313

Undergraduate

Principles of Strategic Public Relations

Department of Communication
Abu Dhabi University
3 Credits
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Course Description

This course will survey the discipline of public relations, and will include its origins, concepts, scope, development, process, theories, functions, media and publics. The course will also focus on how public relation functions are different from advertising, marketing, propaganda and some other related domains.

Course Details

Course Code
MAC313
Credits
3
Level
Undergraduate
Department
CAESS-COM

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