NEXUS is Here!

MAC314

Undergraduate

Communication Strategy in Advertising

Department of Communication
Abu Dhabi University
3 Credits
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Course Description

This is a writing-intensive course providing the opportunity to apply the theories and principles of strategic communication and to practice their strategic and tactical planning skills in a teamwork environment. Emphasis is placed on the creative process, visual communication and the importance of research. Students work with real clients in a classroom.

Course Details

Course Code
MAC314
Credits
3
Level
Undergraduate
Department
CAESS-COM

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