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MAC404

Undergraduate

Social Media Management

Department of Communication
Abu Dhabi University
3 Credits
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Course Description

minimum 90 Credit Hours This course covers the major characteristics and features of social media management. The main sections of the course address forms and content of social media; impact and users; social media marketing, mobile and social media applications, user generated content, global social media brands, the exponential growth and flow of global data and information, the future of social media management - Wearable Technology, IOT, Big Data and Social Media Business Models, Platforms and Ecosystems.

Course Details

Course Code
MAC404
Credits
3
Level
Undergraduate
Department
CAESS-COM

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