MKT304

Course Description

Marketing Communications will profile a number of frameworks and theories to elaborate and evaluate communication initiatives. The overall structure of the course is designed to mainly answer the following question: How do we communicate to build brand equity? This course examines marketing communications strategies, tools and media that can be used by marketers to ensure effective communications with customers. The overall emphasis is on developing sound approaches to addressing marketing communications problems and relating these decisions to the firm’s strategic orientation.

Course Details