MKT399

Course Description

This course provides students with an opportunity to conduct original business research projects on subject that are of interests to them under the guidance of an assigned faculty supervisor. Students have the opportunity to conduct business research and gather relevant data, to integrate and apply knowledge and skills learned in preceding courses. The students are expected to move beyond mere examination of secondary sources and to investigate primary and documentary sources. The course is meant to reinforce the learning process by doing business research practically, reporting and presenting business projects results in a formal manner.

Course Details