MSL522

Course Description

Sophisticated communication skills are critical to effective strategic leadership. Successful leaders understand the needs of their followers and are able to lock into powerful channels of communication to engage their followers and secure maximum contribution to their plans. This course is designed to help senior managers understand their potential to convey powerful messages and to critically analyze the impact of the media and pressure groups on stakeholders and organizational strategy, and to develop innovative ways of using the media to best effect. The course will lean heavily on Fourth Quadrant Thinking, namely, that the most successful organizations are not those that focus on performance, but those that invest considerable effort on developing a meaningful or purposeful culture. The values of the organization and its leaders, the ethical framework under which it operates are the keys to success. This course will help you identify how best to use your self-awareness and communi

Course Details