TEM572

Course Description

While most organizations that operate in the Tourism and Event Management industry would advocate the importance of marketing in their overall business success, the understanding and application of marketing principles is often superficial and deficient in depth and breadth. Therefore, this post graduate course is designed to build on students pre-existing marketing knowledge, focusing on the strategic issue of the ‘green’ customer, creating effective communication plans, understanding industry trends, together with an appreciation of the marketing skills required for sectors, such as the transportation, attractions and packaged tour sectors. At the completion of this course, students will not only have a greater appreciation of the broader role of tourism and event marketing but have the opportunity to develop and demonstrate their ability to create effective integrated marketing communication strategies.

Course Details